According to a National Association of Realtors study, 89% of homebuyers who searched for a home on the internet found photos to be the most useful feature. A considerable factor in this trend toward remote purchasing is the elevated confidence in technology. The abundance of information that can be found online as well as skillfully produced photo, video and virtual technologies that now allow for an immersive online experience all account for an unprecedented level of comfort among new home buyers and investors.
The report breaks down the visualization technology market for real estate by the following segments: still photography, videography, drone photography, post-processing, virtual real estate exhibitions, 3d printing, mobile apps and immersive environment. The report also highlights selected urban market segments for real estate visualization, commercial vs. residential real estate visualization, and estimates market shares for three tiers of residential real estate visualization (luxury, middle level and budget).