There’s a quiet shift happening across software, e-commerce, and enterprise tooling: the product isn’t the barrier anymore — getting started is. From SaaS platforms with sprawling feature sets to modular AI tools, marketplaces, APIs, workflow builders, and subscription ecosystems, the onboarding experience has become the true competitive edge. Companies now win not just by … [Read more...] about SetupMarket.com — A Digital Identity Built for the Onboarding Economy