A brainstorm is the cheap part. An hour gives me a page of ideas (products, tools, the odd technology bet, now and then a whole company). On the page they all look good. Building any one of them takes weeks, often months. So nothing gets built until it answers four questions in writing. Where is the money? What real problem does it solve? Can I explain the technology in … [Read more...] about Screening Startup and Product Ideas After a Brainstorm: Four Questions, Money First
